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Course & Subject Guides

Marketing Research @ Pitt

This guide will introduce you to the resources available to conduct secondary marketing research.

Consumers and Psychographics

You can think of demographics as providing information about who your consumers are, and psychographics providing the why they purchase things.

There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Image by ProjectManhattan, on Wikimedia Commons, CC0.

The following websites will help you find and understand consumer behavior.

The following resources will link help you find surveys and polls that cover consumer behavior and attitudes.

Free Websites

The following resources provide data on consumer expenditure or spending.

Pitt Databases:

Free Websites:

Pitt Books/Ebooks:

Understanding the basic economic conditions can help understand and project consumer spending habits. Use the following websites.