You can think of demographics as providing information about who your consumers are, and psychographics providing the why they purchase things.
There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.
The following websites will help you find and understand consumer behavior.
The following resources will link help you find surveys and polls that cover consumer behavior and attitudes.
The following resources provide data on consumer expenditure or spending.
Understanding the basic economic conditions can help understand and project consumer spending habits. Use the following websites.