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Course & Subject Guides

Marketing Research @ Pitt

This guide will introduce you to the resources available to conduct secondary marketing research.

Company Research for Marketing

Often, you'll want to learn more about particular companies when doing marketing research. For detailed information on company research, use our Company Research @ Katz guide.

Some of the most helpful fundamental resources are listed below as well.

Company Background

To find profiles and other information about a company, such as its history, product lines, customer base, key suppliers, management team, strategy, and competitors, use the following resources.

Keep in mind additional information can be found in the company's 10-K, the annual report all US public companies have to file with the SEC.