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Course & Subject Guides

Marketing Research @ Pitt

This guide will introduce you to the resources available to conduct secondary marketing research.

Marketing Research

This guide will highlight resources available to current affiliates of the University of Pittsburgh (students, faculty, and staff).

Use the tabs to the left to navigate throughout the guide.

Use the interactive image below to discover the variety of marketing research resources.

marketing image mapCompany Research Articles and Websites Demographics Consumers and Psychographics Market Share Advertising Industry Research Visit the Cup & Chaucer Cafe Rent Headphones and Other Equipment Reserve a Group Study Area

Search Tips:

  • Be sure to define your target market geographically and by the market's population
  • Understand there are lots of resources for understanding B2C (business to consumer) marketing, but less on B2B (business to business) marketing.

Contact the Business Librarian with any questions or to set up an appointment.