Often, you'll want to learn more about particular industries when doing marketing research. For detailed information on industry research, use our Industry Research @ Katz guide.
Some of the most helpful fundamental resources are listed below as well.
Industry reports, available in databases, print resources, and websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.
Be aware that many do not cover smaller niche industries and always check the date to see how current the information is.
Supplement these reports with information found in newspapers and trade publications.
Accompanying image is from the IBIS World database.
