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Industry Research @ Pitt

This guide provides an overview of how to conduct detailed industry researchers, primarily utilizing information in the University Library System's resources.

How to Do Industry Research

This guide will highlight resources available to current affiliates of the University of Pittsburgh (students, faculty, and staff).

Use the tabs to the left to navigate throughout the guide.

Use the interactive image below to discover the variety of industry research resources.

industry image map Companies within an Industry Industry Associations Industry Codes (NAICS/SIC) Industry Reports News Market Share Financials/Ratios Visit the Cup & Chaucer Cafe Rent headphones and other equipment Learn about citation management

Contact the Business Librarian with any questions or to set up an appointment.

Search tips:

  • Identify your industry. In order to perform more efficient research, you'll want a clearly defined industry to start with.
  • Try related terms for keyword searches, like "apparel" vs. "clothing." Databases may have different terms for the same or similar industry.
  • Try multiple databases. Each covers different industries, with some overlap.
  • Industry code designations, like NAICS or SIC codes, are NOT uniform across databases. You may have to adjust your search as you use different databases.
  • Use trade or professional associations as they often produce and publish helpful reports and data.