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Course & Subject Guides

Industry Research @ Pitt

This guide provides an overview of how to conduct detailed industry researchers, primarily utilizing information in the University Library System's resources.

Market Reports

Resources Available

The ULS has access to a market report database called BCC Research! This database provides detailed market reports from 20 categories, including semiconductors, information technology, healthcare, etc.

However, we cannot typically get access to other market research reports found on sites like MarketResearch.com, GrandViewResearch.com, or Forrester.com as they tend to cost thousands of dollars each.

We currently have a trial running for Statista! You can access it via this link.

However, there are some alternatives. The following databases are typically the best places to check:

Some tips

When doing market research, it is typically helpful to know the primary code(s), such as NAICS and SIC codes, associated with that market. You can then search in all of the above databases with that code for targeted results.

Finally, advanced Google searching can also be beneficial, particularly focusing on trade or industry associations, government reports and websites, and white papers from companies or think tanks.

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