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Course & Subject Guides

Doing Business Research @ Pitt

Provides a high-level overview and starting point to business research using Pitt resources.

Getting Started: Industry Research

There are many resources you can use the research an industry. This page will highlight resources available to current affiliates of the University of Pittsburgh (students, faculty, and staff).

For more detailed instructions on conducting company research, please consult our Industry Research @ Pitt guide which covers how to locate:

  • Industry Codes (NAICS/SIC)
  • Industry Reports
  • Companies within an industry
  • Industry Associations
  • and more

Questions to Ask: Industry Research

Is there more than one way to describe the industry? Different resources may describe industries in different manners. While some resources may discuss an industry in broad terms, others may focus on more specific portions of that industry. For example, you may need to retrieve information on the retail industry, department stores, variety stores, or discount department stores depending upon the source used.

What Standard Industrial Classification (SIC) or North American Industry Classification System (NAICS) code(s) identify the industry? SIC/NAICS Codes are used in many directories and industry resources to provide a more consistent manner of identifying industries.

What level of detail is needed regarding the industry? Do you need a brief overview or a more in-depth analysis of the industry? Different databases will delve into greater specificity than others, be on the lookout for detailed industry profiles.

Industry Databases

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