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Passport (Global Market Information Database) Guide

This guide will help introduce users to Passport, demonstrating how to find various types of information.


In October 2017, Passport updated their homepage. Even though it looks a little different now, the pathways discussed in these videos will still get you to where you want to be, as the general structure of the database is the same. Please Ask Us if you have questions.

How to Find Data and Analysis

How to locate data and analysis reports in Passport.

Step 1: Enter the Passport database. Search Full Tree to browse the categories and topics content

Near the top of the page, look for the Search the Full Tree box. This option allows you to browse the content of the database by category and topic.

Step 2: Click Go.

You should now see a list of results with two separate categories: Industries, which is listed first, and Economic and Consumer Topics, which follows it.

Tip: You can use the and to expand and shorten the lists.Navigate through Economic and Consumer Topics, Digital Consumer, Possession of Digital Devices, Possession of Smart Phone

Step 3: Select your topic.

For example, to find information on smart phones, follow this path (see image to the right --->)

Economic and Consumer Topics -> Digital Consumer -> Possession of Digital Devices -> Possession of Smart Phone.

Tip: You can also Type a specific category or topic to filter the available items.

Step 4: Once you have selected your topic, scroll to the bottom of the page to select Next.

Step 5: You will now need to select a geography. You can choose the world, regions, or individual countries.

For example, to find the USA, you can use the + next to North America.

You may also use the search box above the geographiesIn the illustration below, when you type China, you will see the options available.
Selection of geography by selecting from options and typing in the search box.

Step 6: Click Search.

Tip: Data or statistics are on the left, analysis is on the right.
Display of the results page structure with data or statistics on the left and analysis on the right.

For more information on viewing and manipulating statistics, watch Understanding and Manipulating Passport's Data.

For more robust ways to screen and filter analyst reports, watch Finding Topic Pages.

How to Use and Manipulate Data

How to Understand and Manipulate in Passport.

When you enter Market Statistics, you will see a table similar to the one shown below. The table elements are identified in the image.

Locations on the page are marked to show where the various options to manipulate data exist. Most data options can be found in a toolbar right above the table.

For an overview on how to manipulate data, watch Getting to Passport's Data and Analysis.

For more robust ways to screen and filter analyst reports, watch Finding Topic Pages.

How to Use Topic Pages

How to Find Topic Pages

Passport topic pages can be found by hovering your mouse over the categories found in top navigation menu.

Hovering over the Economies category shows the topics under it.

On the results page, you can see various articles and analyst coverage along with the latest research. The boxes, or quick links,may have different content based on your topic. The image below shows the boxes for Business Dynamics. If you select content in a box, the Go button in the box will turn blue and be clickable. In the image below, the Dashboard content is selected and is now clickable.

The boxes, or quick links, will have content that changes. In this example, the dashboard option is selected and clickable. 

How to Find Company Information

How to Find Company Information

From the top navigation menu, select Companies.

Top navigation bar with Companies highlighted

In the search box, start to type Coca Cola. From the auto-complete suggestions, select Coca-Cola Co, The.

Entering Coca-Cola Co, The into the company search box.

The following image will assist you in navigating the results.

On the results, company segments are to the left. Information on local company profiles for different countries is in the middle. The company dashboard is to the right. Analysis is at the bottom of the results.

How to Use Data Visualization

Use the following PDF documentation from Passport to learn how to use their data visualization features, also called Dashboards.