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Strategic Management - CBA - Oakland Campus

Resources for Part 3 (Strategic Initiative Implementation Plan)

For Part 3, you have to pull together all of the issues you have discovered and pick one to focus on. Then, you need to develop an implementation plan.

It will be beneficial to look at what the literature says about your type of issue in two ways: 1. what do academics or researchers have to say about the issues, and 2. what do practitioners or professionals have to say about the issues.

To make sure you find helpful results, use the links below. Also, review the information about Advanced Search Techniques and Keyword Searching.

Searching the Literature

The following links will take you to partially completed searches in a database called Business Source Complete. They will allow you to search for some of the best management-focused articles in both practitioner or academic literature.

Comparing Sources

  Scholarly Trade/Professional Popular
Examples Strategic Management Journal, Information Systems Research Advertising Age, Beverage World, Harvard Business Review Wired, Forbes
Creator Experts (with experience or academic degrees) Subject-specific writers and professionals Journalists, anyone
Purpose Creating knowledge Sharing information Entertainment
Audience Scholars, students, and researchers Professionals and those interested in the field General public
Formats Journal articles and books are most common Trade journals, professional magazines, professional association websites Newspaper articles, other online articles and posts
Length and Content Longer and focus on very specific and narrow topics Short to mid length, middle-level specificity Short and general
Sources Provides sources formally with citations Sometimes sources are mentioned, but rarely are they formally cited Rarely are sources mentioned or cited formally
Pros Likely to be reliable and credible, very in-depth and detailed Tends to contain information about things affecting practicing professionals, not too complicated Can be more up-to-date about current events, can provide a brief overview
Cons Very detailed and specific, use technical jargon Doesn't contain original research or knowledge, not as in-depth Not as reliable, doesn't provide contextual information

If you're ever unsure what type of source you have, contact the business librarian!

Developing Keywords

Identify the important nouns or main ideas in your research question. 

  • Research Question: What is the effect of incorrect health information on social media?

Generate synonyms for each main term, along with words that are narrower, broader, and related.

  • Incorrect information: deceit, manipulation, lies, false, slander, misinformation
  • Social media: online, web, internet, web 2.0, online social networks
  • Health: wellness, doctor, physical wellbeing, medical

Start searching and modify your keywords as necessary. 

  • Pay attention to titles, abstracts, and headings used in the results you find helpful.
  • Some databases provide lists of subject terms, subject headings, or keywords for individual sources. See if you can find those to help add to your own list.

Tip: Keep in mind that keywords are tricky, they will evolve and you'll likely come across better ones as you begin searching. The more you search and learn about your topic, the easier it will be to develop keywords.

Watch this video from the University of Houston Libraries to learn more about this process: