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Strategic Management - CBA - Oakland Campus

How to Pick a Good Company for this Assignment

In order to successfully complete this project, you will want to pick a company that is:

  • Publicly traded
  • Reports its business segments by business line (for example, Disney is broken into four segments: media networks, parks & resorts, studio entertainment, and consumer products/interactive media), NOT geography
  • Has the same number of current business segments as you do team members
  • Try to avoid segments with unclear reach (such as 'other'), unless you can clearly tell what that segment does by looking at the Annual Report/10K

To find out if your chosen company meet these criteria, use the link below for a short tutorial.

Selecting a Company Tutorial

Finding a Company

Some options for where to find companies: