Industry reports, available in databases, print resources, and websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.

Search tips:

• Identify your industry. In order to perform more efficient research, you'll want a clearly defined industry to start with.
• Try related terms for keyword searches, like "apparel" vs. "clothing." Databases may have different terms for the same or similar industry.
• Try multiple databases. Each covers different industries, with some overlap.
• Industry code designations, like NAICS or SIC codes, can be helpful in searching databases. Use the census website to find your industry code.
• Use trade or professional associations as they often produce and publish helpful reports and data.