Demographics or demographic data are the characteristics of a human population. Commonly used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.
Consumer psychographics provide information on why consumers purchase things and how much they spend on things. These types of resources will help you track consumer attitudes, opinions and purchasing behaviors.
Pitt-owned resources are only available in-person at the Hillman Library or Homewood CEC or by appointment via the Business Research Clinic for non-Pitt entrepreneurs. Users can obtain a guest pass at the Hillman Library Ground Floor Services for walk-in access to business resources. For more information, please contact firstname.lastname@example.org
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