Finding an analysis of the industry may be helpful in identifying Market Segments and Key Success Factors for the industry. In some cases, the analysis present in an industry profile may be sufficient, though additional information can often be gleaned by reading newspaper, magazine, and trade publications about the industry.

Finding Industry Analysis and Profiles

Industry profiles can be found in a number of research databases:

All industry reports have information on market segments, though Datamonitor reports accessed through Business Source Complete and IBISWorld US Industry reports explicitly discuss market segmentation.

Key Success Factors can be deduced from the content of industry reports, but the IBISWorld Industry Reports specifically discuss key success factors in the section on Competitive Landscape of the industry.