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Course & Subject Guides

Company Research @ Pitt

This guide provides an overview of how to conduct detailed company research, primarily utilizing information in the University Library System's resources.

Private Company Information

In the US, a public company: (a) offers stock for sale publicly on a stock exchange, and (b) makes public certain business/financial information as dictated by the Securities & Exchange Commission (SEC).

Private company shares are held by a small group of investors and are not publicly traded. Private company are NOT regulated by the SEC, so they are not compelled to disclose the same information.

Private company research is trickier than public company research.

See the guides linked in the box below for tips.

Adapted from Introduction to the Markets: Public Companies from the U.S. Securities and Exchange Commission.

Giant Eagle Logo


Giant Eagle and IKEA are examples of private companies.

These online databases contain profiles on private and public companies. The private company information is limited but may include sales and employment estimates or reported data.

Comb the company website for information. Here are some tips:

  • Some websites have an About Us or Investor Relations tab where you might find some useful details about their financials or operations.
    • For example, scroll down to see the Quick Facts on Giant Eagle's About Us page.
  • Check for press releases or a news section for information about company financials and activities.
  • Look for Annual Reports on the company website or contact the company to see if one is available.

Private company information can turn up in articles and might be all that is available. The articles may be about anything from the company's new products and services to financial figures to the opening of a new location.  The information available will vary from company to company but can be used to develop an impression of the company's financial condition.

There are a number of directories that list private companies.  Various editions of these directories are available in print at the Business Library and ULS Storage. Check with a librarian to determine where to find the edition that best meets your research needs.

Although private companies are typically not required to file with the U.S. SEC, they need to file at the state level in order to operate.  These filings will provide you with basic information about the company and can often be found via the state's Department of State website. 

See the example from the Pennsylvania Department of State below.

Give the company a call or send them an email. Explain that you are a student and what you are looking for. They might be willing to share their information with you. 

Find contact information on the company website, in company profiles or in directories, such as the following: