Scholarly Information

• Written for professors, students or researchers.
• Have a plain appearance and titles may include words like "Journal," "Transactions," or "Quarterly”.
• Articles are reviewed by a board of experts or "peer reviewed."
• Follow a standard format: abstract, literature review, methodology, results, conclusion, possibly footnotes, endnotes and/or bibliography.
• May include tables, graphs or illustrations to support research.
• Very little advertising.

General Purpose (Popular)

• May have a bright cover with many glossy pictures.
• Designed to attract a broad segment of the population.
• No specific format.
• Articles sometimes unsigned.
• General editors of the magazine review articles.
• May include tables, graphs or illustrations.
• Lots of advertising.