I find the biggest challenge in my current position to be the question of the role of map and geospatial collections and services in a research university without a specialized geography department. I consider a key component of my work to be the introduction of the new geospatial visualization technologies to faculty and students in the humanities. To me, outreach plays a major role in increasing the visibility of the our collection s and services, and the opportunities that mapping and visualization software present. Outreach is also a way of engaging in the cultural discourse at the University, and at the local, national, and even international level. In this context, the exhibits that I have an extensive experience in curating, play a pivotal role.