Imagine you work as a business analyst at PPG Paints and you have to create a SWOT analysis for the company.
In groups of 2-4, use Mergent Online to learn about PPG Industries.
In the same groups, use Mergent Online to find out what industries PPG Industries operates in and/or is affected by.
Divide your group into two teams, one to do more company research and the other industry research.
For the company research group, find the following things in Mergent Online. [Industry research group use the next tab for your instructions.]
Use IBIS World to find two relevant industry reports. You can search for the reports using the NAICS codes you found. Answer the questions below for each of them.
Come back together as a group and compare your answers.
Create your SWOT Analysis.
If there is time, how did your SWOT analysis compare with this one?
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