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Course & Subject Guides

Technology Innovation, Adoption, & Diffusion - Oakland Campus

This guide will provide helpful resources and strategies to use when working on the TIAD Final Project for Dr. Kemerer's BMIS 2679 course

Why Industry Research?

You might find it helpful to learn more about the industry in which your technology primarily operates in (example: earbud headphones could fall under the audio equipment industry).

The following boxes provide some suggestions on where to start.

Industry Reports

Industry reports contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.

Be aware that many do not cover smaller, emerging, or niche industries, and always check to see how up-to-date the report is. Supplement these reports with information found in newspapers and trade publications.

For more industry report resources, see the Industry Research @ Pitt guide.

Industry News

business newspaper

Finding up-to date industry information and news can be really important when working on research projects, networking, and job hunting. Use the following resources to help.

Industry associations or organizations can provide a wealth of information about the industry. Many will also include recent news sections as well.
 
For how to find industry associations, take a look at the Industry Associations section of the Doing Industry Research guide.

Many databases offer alert services. Look for any button or link that says alerts or save search or something similar. Most databases will first require you to sign up for a free account. 

For further information about setting up alerts, RSS feeds, and other ways to get up-to-date company news more quickly, refer to the following guide.

NAICS and SIC Codes

NAICS classification tree

NAICS and SIC codes help classify and measure industry activity. Knowing the code for your industry will help you find reports, articles, and other information on that industry.

The NAICS (North American Industry Classification System) is gradually replacing the Standard Industrial Classification (SIC) system.

Even though the codes are standardized, different resources will assign codes differently. Additionally, many companies can have multiple codes because of their various business segments. Be flexible and cautious when using codes to search, and always check multiple sources.

Note: Sometimes there isn't a perfect or obvious code. If you have questions, please contact the business librarian.

Accompanying image from the Census Bureau's site.

To look up codes by keyword, use the following sites.

If you already have a company but don't know what code(s) are associated with it, try the following databases.

If you only have the SIC code but the resource you are using only provides NAICS codes, you might want to try and convert your SIC code to the NAICS code. You can use the following documents to help.

Another set of codes, the Global Industry Classification Standard, or GICS, was developed by Standard & Poors. The GICS classifcations were designed to "respond to the global financial community's need for accurate, complete and standard industry definition" and consist of 10 sectors, 24 industry groups, 67 industries, and 157 sub-industries.