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Course & Subject Guides

Sustainable Business and Engineering Research @ Pitt: Green Marketing

Designed to help students research sustainability issues in business and engineering.

Finding Articles about Green Marketing

Green Marketing

Green Marketing is "the real or symbolic use of environmentally-friendly products, ingredients, or technology in order to satisfy consumers' concerns about the environment." - Folsom, W. Davis Understanding American Business Jargon: A Dictionary 2nd Ed.

Green Washing is ”the attempt by business to clean up their practices in order to appear environmentally responsible." Folsom, W. Davis Understanding American Business Jargon: A Dictionary 2nd Ed.

Websites about Green Marketing

Books at ULS