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Google: Understanding Google

This guide includes tips for advanced Google searching and using Google tools.

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As you type, Google's algorithm predicts and displays search queries based on other users' search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention.

Search Engine Optimization

Search engine optimization (SEO) is the tricky science of getting a website to the top of Google's search results. After all, according to Daniel Ruby of Chitika, 32.5% of Google's traffic goes to the number 1 result and dwindles quickly to 2% of traffic for the number 10 result (June 2013). Google has a Webspam team dedicated to preventing artificially inflated page ranking. An informational search and a commercial search are strikingly different but both can be influenced. Read the articles below to find out more.

Content Farms and Spam

Content farms repurpose content from other websites and have little or no original content. Spam sites only exist to redirect users to another site. These two types of sites have been affecting the quality of Google search results and they have responded. Read more below.

"Google, the once essential tool, is somehow losing its edge. The spammers, scrapers, and SEO'ed-to-the-hilt content farms are winning."  - Jeff Atwood, January 3, 2011