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Course & Subject Guides

Folgers & Coffee/Tea Industry Resources @ Pitt

Designed to help students with their research for Prof. Swaminathan's Marketing Management course (BMKT 2569)


The information on this page will help you learn about Folgers Coffee and the Coffee/Tea industry. If you have any questions, please contact the business librarian, Chloe Dufour, via email:

Folgers Company Information

Folgers Coffee is a division of the J.M. Smucker Company (ticker symbol: SJM) which is a public holding company headquartered in Orrville, OH. The J.M. Smucker Company is known for their production of fruit spreads, peanut butter, ice cream toppings and beverages, some of their other brands include Jif, Crisco, Pillsbury, and Hungry Jack among others. 

2008 was the year that J.M. Smucker Co. acquired Folgers Coffee from Procter & Gamble. Here are some articles regarding that acquisiton:

For more resources, check out Doing Company Research @ Pitt.

Find Market Share Data

You can use the following resources to find market share information.

Market share is the percentage of sales (by value or volume) that a brand or company has for a specific product or category.

Note: Market share calculations can range from specific products (i.e. Vanilla flavored ready to drink iced coffee) to extremely broad industries (i.e. food and beverage). Be sure you are aware of which industry segment(s) a report includes.

Find Industry Data

The following resources contain prepackaged industry reports which will help you learn about the coffee and tea manufacturing industry.

For more resources, check out Doing Industry Research @ Pitt.