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EA & Video Game Industry Resources @ Pitt

Designed to help students with their research for Prof. Swaminathan's Marketing Management course (BMKT 2409)

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The information on this page will help you learn about EA Sports and the video game industry. If you have any questions, please contact the business librarian, Chloe Dufour, via email: chd84@pitt.edu. 

EA Company Information

EA Sports is a division of Electronic Arts Inc. (ticker symbol: EA) which is a public holding company based out of Redwood, California. EA Inc. has several divisions such as EA Sports and EA Worldwide Studios. EA Inc. has also acquired numerous other game studios including BioWare, DICE, Maxis and PopCap Games. The company has a number of established franchises such as Battlefield and The Sims, and under the EA Sports division the FIFA and Madden NFL game franchises.

For more resources, check out Doing Company Research @ Pitt.

Find Market Share Data

You can use the following resources to find market share information.

Market share is the percentage of sales (by value or volume) that a brand or company has for a specific product or category.

Note: Market share calculations can range from specific products (i.e. Vanilla flavored ready to drink iced coffee) to extremely broad industries (i.e. food and beverage). Be sure you are aware of which industry segment(s) a report includes.

Find Industry Data

The following resources contain prepackaged industry reports which will help you learn about the video game industry.

For more resources, check out Doing Industry Research @ Pitt.