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Tuna Industry Resources @ Pitt

Designed to help students with their research for Prof. Swaminathan's Marketing Management course (BMKT 2409)


The information on this page will help you learn about StarKist Co., and the canned tuna industry. Let the business librarian know if you have any questions!

StarKist Co. Information

StarKist Co. is a private company and a subsidiary of Dongwon Industries Co. Ltd. This can make it difficult to find a lot of information about the company. Try the following resources:

For more resources, check out Doing Company Research @ Pitt.

Find Market Share Data

You can use the following resources to find market share information.

Market share is the percentage of sales (by value or volume) that a brand or company has for a specific product or category.

Note: Market share calculations can range from specific products (i.e. Vanilla flavored ready to drink iced coffee) to extremely broad industries (i.e. food and beverage). Be sure you are aware of which industry segment(s) a report includes.

Find Tuna Industry Data

The following resources contain prepackaged industry reports which will help you learn about the tuna and seafood processing industry.

For more resources, check out Doing Industry Research @ Pitt.