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Marketing, Planning and Strategy - Oakland Campus: Home

This guide is designed to help students with research for Professor Daniel Dennehy's class, BMKT 2509

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This guide is designed to help you complete your research for Professor Daniel Dennehy's
Marketing, Planning, and Strategy course.

You can use the tabs to access information on company research, industry research, themes throughout the course, and forecast planning.

Contact the Business Librarian to ask a question, or schedule an in-depth consultation.

This guide was developed in Spring 2015 by Kiera Mudry, Business Library Intern

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Search as you normally do, click on the link to full-text, log in with your Pitt email login and password, and you're good to go for your entire searching session! Access will work best if you stay in the same browser.

Business Librarian

Alice Kalinowski's picture
Alice Kalinowski
206 Hillman Library

Contact me directly to schedule a virtual meeting or an appointment outside of my typical availability.