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Pet Food Industry Research - Oakland Campus: Home

This guide will introduce you to resources that you can use when researching the pet food industry. It was created for Dr. Swaminathan's Marketing Management course.

Welcome!

This guide is designed to help you complete your assignment for Dr. Swaminathan's Marketing Management course. 

Use the tabs to navigate to resources that will help you research Ainsworth Pet Nutrition, Rachael Ray Nutrish, and the pet food market.

Contact the Business Librarian to ask a question or schedule an in-depth consultation.

Search Tips

You will need to consult a number of sources from several databases, then analyze your findings. Because Ainsworth Pet Nutrition is a private company, you will have to extrapolate from the limited information available, and make use of broader industry trends to supplement your research.

Use this research guide to find:

  • Information about the Ainsworth Pet Nutrition company
  • Information about the Rachael Ray Nutrish brand
  • Data on the pet food market
  • Related industry reports

Business Librarian

Alice Kalinowski
Contact:
206 Hillman Library
412-648-1691
Subjects:Business