Take your business to new heights with up-to-date social media marketing - Updated for 2017!

A guide to social media success for business, this book provides tips about how to establish a presence on social media, attract customers, and increase web traffic and sales.

The NEW YORK TIMES and USA TODAY bestseller--updated with today's hottest sites! A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

A no-nonsense guide to the ever-evolving tools of social media, this handbook details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

Written by a well-known multimedia artist, this cross-disciplinary survey examines the impact of today's high-level computer and video technologies upon contemporary art. It draws connections between the production, dissemination, value and creation of art-past and present-serving as a frame-of-reference for the future.