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Industry Research @ Pitt   Tags: business, business library, cba, industry analysis, management, mba  

Last Updated: Apr 14, 2014 URL: Print Guide RSS UpdatesEmail Alerts

Getting Started Print Page


Please email us to ask a question or schedule an in-depth consultation:

Eve Wider, Head, Business Library

Kate Joranson, Reference Librarian, Business Library

Access Our Library Anywhere!

Access to full-text library resources from off-campus is easy! 

Search as you normally do, click on the link to full-text, log in with your Pitt email login and password, and you're good to go for your entire searching session! Access will work best if you stay in the same browser.


    Key Resources

    • IBISWorld
      Industry reports for U.S. industries, including comprehensive analysis, some general supply chain information, and charts/graphics.
    • Business Insights: Global
      Under the Industries tab, search for the industry by keyword or NAICS code.
    • Business Source Complete
      Industry Profiles and related articles. Search using a general industry description (e.g. Telecommunications), or select "IC NAICS Code or Description" from the drop-down box to search using a NAICS code for the industry.
    • Passport (formerly Global Market Information Database)
      International and U.S. industry reports and data. (Also an excellent source for market research and demographic information.)

    Find Trade Associations

    Industry association websites often contain industry information. Some data may be available to members only, but it's worth checking.

    Find Industry Codes

    NAICS and SIC codes help classify and measure industry activity. Knowing the code for your industry will help you find reports, articles, and other information on that industry.

    Remember: the assigning of industry codes is NOT centralized or standardized. Check multiple sources.

    • NAICS website
      Use this site to search for NAICS codes.
      Note: It can be tricky to find the right wording. Try variants- cell phone vs. mobile phone vs. wireless communications, etc.
    • SIC Lookup
      Use this U.S. Department of Labor site to search for an industry code by keyword, or look up an SIC code.
    • Business Insights: Global
      Use this database to look up a company you know is in the industry. Search by company name to see what NAICS codes have been applied to this company.
    • Business Source Complete
      Search for company name, and view the company profile to see the SIC and NAICS codes assigned by this database.

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